Now there are many people, who are plunging into making
their own YouTube channels, hoping to imitate those successful YouTubers, by
simply uploading their own videos. Yes, undoubtedly there are many who successfully
earn from their videos. However, there are “YouTubers” after earning a few
pay-outs noticed the decline in viewership and their earnings, as well.
Create Your Niche
Think of a niche that would give you a steady viewer, just what
like Drama series are doing. They create an interest that viewers anticipate and
wait. Your videos must create hunger to see the next episode. A feeling if they
are not subscribed, they’ll miss the next big thing. The storyline radiates to
your next video, but don’t cut it short to make a series. You need to tell the
viewers they are included in your journey or story. One of the niches that last
for years and good source of passive income is cooking lessons and tutorials.
Viewers when got interested in your recipes will view your channel again and
again.
Grow Your Audience
A video by itself won’t produce audience or viewers. What
you need is a solid plan to create audience for your video. A good video title
and thumbnail are simple steps to be noticed inside the YouTube platform but
you need to promote it to as many people as possible. If you will solely rely
on YouTube video recommendation, your video might be rotten before it can be
noticed.
1. You need to learn YouTube SEO or Search Engine
Optimisation so that spider crawler of Google and YouTube can crawl your
keywords and description appropriately. Placing
correct and relevant keywords and description to your video will help search
engines place your video on a favourable spot that your video can be viewed.
When the search engine places your video in the first 5 spots, there are bigger
chances that it can be viewed. It will also help your video to be placed in “next
video to play” recommendation which is the source of organic traffic of most videos.
2. Share your video links and embedded links to all
social media platform and link websites. Share your link not only to your FB
page or newsfeed, but also to FB Groups having the same niche as your video. Joining
groups will help you promote your video and channel to those who have same
interest as your niche. You can have a blog site or website that can contain
your video and links. When you have many links scattered around the web, Google
will rank your video post higher or on the first search page. Make at least 1 tweet a day regarding your
video with the link included. Ask your friend to retweet it so that it can go
viral. The more link you share the more people will likely click it and you’ll
establish a fanbase that will help you grow your audience.
You can also join blackchain social media
platforms, such as Hive, Steemit and Appics to promote your video links and
channel so that it can produce a steady wave of followers and viewers. Your video, aside from being promoted, can
also earn crypto-currency using this platforms.
Make Quality Contents
Always go for quality than quantity. Make your video as
interesting as possible. Plan your videos properly. When I say quality video,
it means everything on it must be of quality including content, video
resolution, sound, title, description, keywords and thumbnail. The information
you want to imply must be clear and understandable. Make a careful research of
the topic you want to impart and indicate references, if possible. Truthful
information will carry your channel to greater heights. Don’t be envious easily
to trending topic or video that contains simply entertainment rather than
information, however, consistent, beneficial and substantial informative
contents will keep your channel above the rest. Mixing informative contents with entertainment
are better.
Use a well-known and reliable video and sound editing
software to achieve better video quality and use high quality equipment to gain
optimum result on your video and sound recording.
Learn About Analytics
Most of the newbies failed to do is learning to view analytics
of every videos. You can learn from the demographics of who are viewing your
video and how long viewers stay. Asking viewers to stay in your video is a
challenge a good YouTuber can overcome
by simply looking and analysing the result of video analytics. You don’t know
who are the people visiting your channel and watching your videos but by
looking at the analytics and studying it would give you ideas on how your
videos are performing and what kind of audience you have. You can also use the data indicated in the
analytics in planning on how to make your audience stay with your video. Download
YouTube Creator Studio and Google Adsense App to explore the performance of
your channel.
Plan your next videos base on the assessment and evaluation of
the analytics so that your next video can perform better and shows enhance
viewer experience.
Google Adsense
If you are previously not a web and blog owner or developer,
you might have lesser understanding of how Google Adsense works. In YouTube,
before you can apply for adsense, you need to reach the subscriber and views
requirement first. For those with existing adsense, you only have to connect it
with YouTube after the minimum requirements are reached.
Google Adsense may look easy but least they know,
advertisement won’t always show in every video. Why? If a video don’t have enough views for a
day, advertisement might not show. Just like in a webpage with ad for content
that doesn’t have enough page visit advertisement never shows. Meaning your
video needs to have a consistent daily views to obtain ads. Also it is
advisable to have at least 10-minute video to have 2 -3 ads on it so that your
channel can earn fast.
Videos with good keywords and description will yield better
Ad placement from Google, meaning Google will show relevant ads according to
your video, thus enticing viewers to click on the ads which has higher earning
potential than mere impressions.
Affiliate Marketing
Another way of monetizing your Youtube Channel is through
Affiliate Marketing. You can insert information of a product or service to your
video regarding an affiliate program you want to promote. Just make sure the
affiliate program you plan to incorporate with your video is relevant to your
video topic. Put a link of the affiliate program you want to promote in the
description box of your video so that viewers can click on it after watching
the video.
Conclusion:
The success of your YouTube Channel will all depend on your
effort to make it better every time you upload your videos and analysing the
results of every video you post so that you’ll have basis on the actions you
need to take to make your channel profitable. To Add you also need to be
consistent in uploading your videos, if you can do it once a day or every other
day that would be better because Google algorithm works favourably when you
upload on a consistent basis.
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